Hey JBers, if you’ve ever heard the term email marketing or emailing, it’s basically a cool way to communicate via email with people in your contact database, like potential customers or leads. It’s part of digital communication strategy and is a form of direct marketing: an email directly lands in the user’s inbox instantly.
With email marketing, you can share new products, attract new customers, build a community, create loyalty, and much more. Its high ROI (Return on Investment) makes it a crucial part of most business strategies. In other words, email marketing has a high conversion rate.
Email marketing allows you to send mass emails to large audiences or to segmented contact lists based on location or user behavior. This way, you can reach the right people with the right message.
What’s the Purpose of Email Marketing?
Email marketing can be used to send mass or transactional emails (for example, when making a purchase) to your audience. It’s a communication channel you can incorporate into your digital marketing strategy, whether you have a physical store or an ecommerce. In the past year, it has solidified as an essential communication method that quickly builds a strong connection with your target audience.
Nowadays, it’s hard to run a business without leveraging email marketing. It’s a powerful and well-established direct marketing channel. So if you haven’t yet implemented this online tool into your digital marketing strategy, this post is for you.
Some of the main benefits of email marketing include:
- Direct contact with customers (messages directly to their inbox)
- Building a community of highly engaged subscribers
- Adaptable for all types of businesses, whether ecommerce or physical stores
- Easily combined with marketing automation (for example, you can schedule campaigns)
- Direct channel to your target audience
- Drives traffic to other channels, like social media
- Easy to use and intuitive
- Allows sharing promotional content
- Supports the purchase process (e.g., abandoned cart reminders, order confirmations)
Why Is Email Marketing Still Relevant?
Even though email isn’t new, it was actually one of the first digital media channels to appear. However, far from being obsolete, email marketing remains very relevant. With the right tools, email marketing gives you advantages such as direct contact with subscribers, being more present in the purchase process (e.g., order confirmations, abandoned cart reminders), and of course, you can measure your results.
The Advantages of Email Marketing in Your Business
- Higher Conversion Rates: When used correctly, the conversion rate of an email campaign is much higher than that of social media. This is why email marketing is a favorite among marketing experts.
- Direct Communication: Email marketing offers the opportunity to speak directly to your audience and provide valuable content, creating a connection that gives recipients a sense of exclusivity and preference.
- Promotes Cross-Selling or Upselling: You can send a monthly newsletter to introduce other products, encourage plan upgrades, or offer additional services.
- Accessibility: Email allows you to reach a wide audience at a relatively low cost compared to other channels, and build lasting relationships with your customers.
- Sending Reminders: Most of the time, customers don’t return to buy a product or service simply because they forget. Email marketing allows you to create a flow of reminders so that when customers are ready to buy again, your business is their first choice.
- Immediate Response: Emails are an excellent channel to instantly share news and promotions exactly when they’re needed.
- Mass Distribution: One of the great advantages of email marketing is its high scalability. You can easily send emails to a large number of recipients.
However, for success, make sure your database is always up to date and that your contact list consists of people who have agreed to receive emails from you. Use a double opt-in system so they voluntarily sign up to receive your emails, ensuring that you have a database truly interested in your messages.
Types of Emails for Your Marketing Strategy
- Promotional Emails: Used to promote special offers, new product launches, brands, or downloadable content like ebooks and webinars. These campaigns typically consist of several emails sent over several days or weeks.
- Manual Emails: Emails sent as needed, according to your business’s pace. These could be newsletters that inform about company news or marketing campaigns focused on sales.
- Automated Emails: Emails sent automatically based on specific contact activities, such as making a purchase or signing up for a newsletter. Examples include reservation confirmation emails, welcome emails, or messages to reset a password.
So, JBers, don’t miss out on using email marketing in your business strategy. It’s a powerful and effective tool to maintain relationships with your customers. And of course, don’t forget to share this article on your social media so your friends can benefit from it too!