Hey JBers, let’s dive into some email marketing platforms that might be the right fit for you. This time, we’re going to compare a few popular platforms with Mailchimp, including GetResponse, MailerLite, and HubSpot. The goal is to help you make the most informed decision based on your specific needs.
Without further ado, let’s start with GetResponse.
1. GetResponse
GetResponse is a comprehensive email marketing platform that’s especially valuable for small to medium-sized businesses, entrepreneurs, mentors, and even marketing professionals from large companies. It provides powerful tools that can help you grow your audience, engage with them, convert them into paying customers, and retain them over the long term.
While it’s best known for its email marketing features, GetResponse actually offers much more. Within the platform, you can find tools to create:
- forms and pop-ups,
- landing pages,
- marketing automation workflows,
- webinars,
- web push notifications,
- and much more.
This platform is designed to be intuitive and efficient. Compared to Mailchimp, GetResponse is more affordable, especially as your email list grows and you want to engage your audience across multiple marketing channels.
2. MailerLite
The next alternative to Mailchimp is MailerLite. This platform is very popular due to its simplicity, ease of use, and affordability.
Features and Strengths: MailerLite offers a variety of features that make it a strong alternative to Mailchimp, including:
- Automated email campaigns: You can build and strengthen relationships with your customers by sending scheduled and segmented emails.
- Automated workflows: You can create automated workflows for key actions such as email opens, clicks, and purchases. You can also set up RSS campaigns to notify subscribers about new content and automatic resend campaigns to boost engagement.
- Subscription app for iPad: You can invite your audience to subscribe during an event, in your online store, or even when you’re offline with subscription forms for iPad. These customizable subscription forms connect directly to your MailerLite account.
- Campaign tracking and reports: You can also closely monitor campaign performance with integrated email surveys, direct analytics, sales tracking, and visual click maps. These tools help you identify areas for improvement to drive the success of your email marketing campaigns.
3. HubSpot
HubSpot is a complete marketing and sales platform. Its email marketing functionality is strong enough to be a viable alternative to Mailchimp.
HubSpot is appealing for businesses that want more features, not just email marketing. Unfortunately, the versatility of HubSpot also comes with a higher price tag.
Features and Strengths: Some of HubSpot’s email marketing features include:
- A/B Testing: Users can run A/B tests on various email elements to see which ones get more opens or drive more engagement and sales.
- Analytics: With HubSpot’s analytics, you can dive deep into understanding the types of contacts that interact with each email. You can also go further and identify trends that help you understand the types of content your active contacts engage with the most.
- Smart Rule: The Smart Rule feature allows you to create and send personalized versions of your email based on each subscriber’s lifecycle stage and their list membership. You can use any information from the contact’s record to personalize the email.
Another advantage of HubSpot is that it’s an email marketing software built on a well-established CRM platform. This means users’ emails are based on customer data, ensuring better results. It’s also easier to track contact lists or subscriber preferences.
Hey JBers, now you’ve got a clear picture of some alternative email marketing platforms you can consider besides Mailchimp. Each option has its own strengths and weaknesses, so be sure to weigh them carefully based on your business needs!
If you found this article helpful, don’t forget to share it on your social media so your friends can benefit from it too. Thanks for reading!