Hey JBers, I’m sure you’re familiar with TikTok, right? If not, maybe it’s time to start thinking about retirement, my friend. And what about TikTok Ads? Have you heard about it? Do you know all it can offer for your brand? And are you aware of the different types of campaigns you can run on this platform?
Don’t worry, no need to panic! We know that TikTok Ads is still relatively new. That’s why the Social Ads team from Kiwop is here to tell you about the campaigns that can be really useful for your brand on this platform. And of course, we’ll also sneak in a little about our Social Ads services to help you grow and make more revenue—much more.
What Is TikTok Ads?
TikTok Ads is the advertising platform of TikTok, the popular social media app where users create and share short videos about music, comedy, dance, and more.
This platform is designed specifically for brands because TikTok Ads allows businesses to create ads that appear on the platform, helping them reach a specific TikTok audience. With TikTok Ads, businesses can create ads in various formats, like in-stream videos, branded content, native ads, and more. Additionally, the platform offers targeting options that help businesses reach the right audience based on location, age, gender, interests, and behaviors.
But what makes TikTok Ads really cool is its ability to reach a younger audience (aka Gen-Z) and seamlessly integrate your ads with other content. TikTok Ads also provides analysis and tracking tools so businesses can measure their ad performance and adjust their ad strategies accordingly. And if you’re working with us, we’ll handle all of that for you.
So, in a nutshell, TikTok Ads is an effective way for businesses to reach a diverse and engaged audience on the popular TikTok social media platform.
The Advantages of TikTok Ads You Should Know
To give you a complete picture, and to boost this blog’s SEO, we’ve listed some benefits of why you should start using TikTok Ads. Make sure you read them all if you really want to get to know TikTok Ads.
1. Young Audience
TikTok has a wide variety of users, but unlike other social media platforms that include people of all ages, the major advantage of TikTok is that you can directly target young people, really young people. If your target audience is Gen-Z, you should be advertising here right now.
2. High Viral Potential
TikTok videos can go viral quickly, meaning there’s a huge opportunity for your ads to be shared widely and go viral too. The secret to going viral? To be honest, it’s usually about following trends and adding a touch of humor or something amusing.
If you can create an ad with viral potential, you’ve got it in the bag!
3. A Variety of Ad Formats
TikTok Ads offers a range of ad formats, from in-stream videos to branded content, allowing businesses to create ads that fit their brand and target audience. Another advantage of this platform is that its campaigns and ads integrate well with other content, resulting in higher engagement.
4. Advanced Targeting Options
TikTok Ads provides a wealth of targeting options, allowing businesses to reach the right audience based on geographic location, age, gender, interests, and behaviors.
5. Analysis and Tracking Tools
TikTok Ads also offers analysis and tracking tools to measure ad performance, allowing you to adjust your advertising strategies based on the data. And if you’re working with us, we’ll handle the analytics and create custom reports and audits specifically designed to ensure your brand keeps growing.
Types of Campaigns on TikTok Ads You Should Try
Now let’s dive into the main topic of this blog. The rest was just to make sure Google treats us nicely and ranks us high. And also to give you some extra knowledge about TikTok Ads.
Still scrolling, right? Here’s the important part!
1. In-Feed Ads
These ads are very similar to Instagram Stories, with a maximum of 60 seconds where you really need to catch your target’s attention. But don’t just focus on following trends—if you’re promoting a product or service, make sure it’s closely related.
Personalize your CTAs, messages, and think about how you would be convinced to buy from a TikTok ad yourself. Then, apply that!
2. Shopping Features
Starting in September 2021, TikTok Ads introduced this feature, which is super useful for e-commerce. Now, you can upload your products and manage sales directly from TikTok, so you won’t even need to leave the app for… well, anything.
One of the perks of this feature is that you can share product links during Lives or live streams, which is a new trend that’s currently booming.
3. Hashtag Challenges
You might think hashtags are just a bunch of nice words to throw into your video, but no! This feature proves that hashtags can be so much more.
With Hashtag Challenges Ads, you can create a special hashtag for a specific campaign and promote its use. Not only will your hashtag go viral, but your campaign will too.
4. Brand Takeover
Brand Takeover ads are the ones that appear when you open the app or in the For You section, and you definitely need to include them in your TikTok Ads strategy.
These short videos, usually 3-5 seconds long, are very effective. If you can create an ad that blends with organic TikTok content while providing information about your brand or products, you’re guaranteed to get clicks.
5. TopView
If you’re impressed by Brand Takeover Ads, get ready for TopView—they’re very similar but with a longer duration. This means you have more time to explain your content, but also a higher risk that users might keep scrolling. So, make sure you grab their attention.
6. Branded Effect
Branded Effect ads allow you to create filters, stickers, or effects to reach more people and increase the chances of going viral on TikTok.
You can also combine this with Hashtag Challenges so you don’t just have a hashtag for your campaign, but also effects and stickers that will help you reach more users.
7. Creator Marketplace
Last but not least, let us introduce you to Creator Marketplace! While it’s not technically an ad, it’s a platform. But don’t underestimate it—through this platform, you can collaborate with influencers to promote your brand.
So, how about it, JBers? Ready to master TikTok Ads and create campaigns that are not only cool but also effective? Don’t forget to share this article on your social media so your friends can learn along with you!